Latest Updates

Date: 23rd June 2020

Google Introduces "Pay-to-Stay" Pricing Model for Hotels

The new feature was aimed at helping the hoteliers during this tough period and getting back to normal after the several weeks of Lock-down.
Read More!

Date: 22nd June 2020

YouTube ads are now More Shoppable with TrueView Ads for Action

In continuation towards making the video ads more shoppable, YouTube recently launched TrueView Ads for Action.
Read More!

Date: 21st June 2020

Google to add the Local Store Details on the Shopping ads

Google announced a new feature to help the SMEs to cope up with the difficulties of “Reopening” after the Lockdown forced by the Covid-19 pandemic.
Read More!

Date: 30th September 2019
Restaurants Can Now Opt-out of Google's Online Food Ordering

Begining of 2019, Google started to showcase the option of "Order Online" for the restaurants in India & the United States.
Read More!

Date: 27th September 2019
More Changes Coming in to the Keyword Match Types on Google Ads

In a recent update, Google confirmed that it will now trigger ads for the terms that might look similar in meaning for BMM & Phrase match keywords.
 Read More!
Date: 26th September 2019

Now Advertisers can Upload Bumper & In-stream Videos in One Campaign

With YouTube "Video Reach" campaign, now advertisers can upload multiple video types like Bumper ads, Skippable & Non-skippable videos in one single campaign. 
Read More!
Date: 25th September 2019

Finding Negative Keyword Conflict Made Easy on Microsoft Shopping Ads

Finding out Negative Keyword Conflict on the Microsoft Shopping Campaigns is now easy as the platform launched the "Negative Keyword Conflict Report". 
Read More!
Date: 24th September 2019

3 New Beta Versions that are Now Available on Microsoft Advertising

In a recent development, Microsoft Advertising came up with 3 new beta versions for advertisers to try out in their ad accounts in select regions.
 Read More!

Date: 23rd September 2019

In-app Checkout is Now Available on Facebook and Instagram Ads

Facebook announced the newest feature: in-app checkout experience for the dynamic ads running on Facebook after a couple of months it was made available on Instagram for select advertisers
Read More!

 Date: 22nd September 2019 

Google Updates Responsive Ad Unit in AdSense to Limit the Height

Earlier this week, Google declared that they have updated the Responsive ad unit in ADSense through which advertisers can now limit the ad unit size.
Read More!
Date: 21st Septemebr 2019

Auction-time Bidding for Google Search Campaigns Now on Search Ads 360:

Auction-time bidding for Google Search campaigns is now live on the Search Ads 360 for the marketers to take advantage of Google’s Machine learnings.
Read More!
Date: 20th September 2019

Instagram and IGTV Content Can Now be Scheduled on Facebook!

The much-awaited update is here! Facebook has officially announced that the Instagram posts and IGTV videos can now be scheduled for up to six months.
Read More!

Date: 19th September 2019

Now You Can "Optimize for Conversion Value" with eCPC in Google Ads:

So, the highly anticipated update is here! Google Ads has added a new option for manual CPC bidding where you can Optimize for conversion value.
Read More!

Date: 18th September 2019

Google Rolls out "Maximize Conversion Value" Smart Bidding Strategy:

Google introduced yet another smart bidding strategy for the users in the form of "Maximize Conversion Value" and it is now available in all search campaigns.
Read More!