In continuation to make ads more Shoppable, YouTube launched TrueView ads for Action.
According
to a recent study done by themselves, YouTube confirmed that there has been a 260%
growth, in adoption of Ads with Calls-to-Action, compared to the last year.
More and more advertisers have now started to utilize this new feature which is
designed to enhance the performance.
Shoppable TrueView Ads for Action:
With the
recent developments in place, the performance advertisers will now be able to list
their products in the TrueView for Action ads. There will be an arrow marked on
the left-hand side under the video screen, clicking on which a selection of
products will be visible to the viewer and allow them to shop from there itself.
This
feature will eventually merge the TrueView for Action banner with the product
listings of the new feature. In order to be able to use the feature, the
advertiser needs to have linked their Google merchant center account with the
Google ads account first to begin with.
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| Shoppable TrueView Action Ads |
We believe
this feature is a first of many as Google will definitely try to make their
offering unique with the likes of Facebook/Instagram/WhatsApp and Amazon are challenging
YouTube on the ad revenue model in the eCommerce space.
Video Action Campaign:
In addition
to the above announcement, Google added another campaign sub-type – Video Action
Campaign. This will help advertisers to show ads on the YouTube Home feed,
Watch pages and Google video partners inventories. Google also confirmed that
some of the new inventory sources will also be automatically added with the
intention to help advertisers reach more potential audiences.
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