The new feature was aimed at helping the hoteliers during this tough period and getting back to normal after the several weeks of Lock-down.
Apart from
the other new features announced last week during the company’s event, Google
came up with a major update to its travel product allowing the hoteliers to
choose the new “Pay-to-Stay” pricing model. With this new feature, if chosen by
the hoteliers, Google will get the commission only when the person booked the
hotel appears at the property for their stay.
According
to Jerry Dischler, Google Ads Lead - “We wanted to move to a model where
we could have incentive alignment during this really difficult time with our
hotel chains and our individual hotels.”
As per Google, for now, it is going to remain as a temporary
product as is the case with all the Beta Google comes up with and the company
will keep monitoring the performance and decide if this feature is going to stay
for long or not.
Google also mentioned that they only came up with the
feature after discussing the same with a significant number of advertisers from
the travel industry.
In-Ad Booking on Local Service Ads:
Google is coming up with another new feature to ease the
process of booking any local services for its customers. Booking local services
was already possible by making a phone call or sending a text message and now
it would be possible to do the same in 3 simple steps by clicking on the ad
itself.
 |
| In-Ad Booking Flow |
Advertisers who are interested to avail this particular
feature will need to work with one of Google’s booking partners, Housecall Pro or
Service Titan in order to see the bookings, change appointment time slots in
the partner account. According to Google, the service providers should also be
backed by the Google Guarantee Consumer Protection Program to use the new
booking feature.
0 Comments