Advertisers can Upload Bumper & In-Stream Videos in One Campaign Now!

YouTube will choose which ad type to be shown to the user.

With YouTube "Video Reach" campaign, now advertisers can upload multiple video types like Bumper ads, Skippable & Non-Skippable videos in one single campaign. 

Earlier this week, YouTube announced a new campaign type called the “Video Reach” campaign. Where in the advertisers can upload all the different types of videos like 6-second Bumper videos, Skippable in-stream videos, and Non-skippable in-stream videos into one single campaign.

While this may sound really a great way for the advertisers currently using the YouTube campaigns for their branding purpose, this is another way of Google to boost its machine-learning algorithm as the new campaign type will be purely based on the machine learnings by Google in order to determine the most effective video-type to show to the viewer depending on various factors. According to the official statement, YouTube’s machine learning technology will be looking at what the viewers are most likely to watch at a particular time and depending on that determine what type of video asset to be delivered at that moment.

VP of Product Management at YouTube, Mr. Vishal Sharma wrote on Google’s official blog – “This will allow for optimized, more effective campaigns and free up your time to focus on more strategic priorities that can determine your business.”

Advertisers can upload all the three formats of videos in one single campaign which is running on the CPM method bidding process. The campaign type has been rolled out to all the advertisers across the geographies and it is currently supported on only Desktop and Mobile platforms of YouTube. However, as per the VP of YouTube, Mr. Debbie Weinstein, the feature will soon be rolled out to the video partners of Google as well. He also described this new campaigns “Are about making video advertising easier and simpler”.

The initial results, according to Google, are definitely looking to be promising. The automobile giant, Ford, also reported that the new campaigns are seemed to be consuming 20% lesser cost compared to the previous campaigns. Head of US Media for Ford, Lisa Shoder was quoted saying “The positive results of the Video Reach campaigns not only provided cost efficiencies while maintaining effectiveness, but also the confidence to implement this tactic across additions campaigns”.

During the announcement of the “Video Reach” campaign, YouTube also confirmed that they are working on another project, “TrueView for Action ads on the YouTube home feed” which is most likely to be rolled out before the end of this calendar year.