Facebook says the In-app checkout will help improving the CVR
Facebook announced that it is currently testing the newest feature: in-app checkout experience for the dynamic ads running on Facebook after a couple of months it was made available on Instagram for select advertisers.
As per the official spokesperson of Facebook, “These new ads are based on the ways people currently like to discover and purchase products on Facebook and Instagram so the ad design and experience will be familiar.”
The main idea of this new feature is to keep the user intact with the platform while still being able to discover products through dynamic ads and purchase the same within the Facebook app.
Facebook is mainly trying to create an extremely efficient process for users to make online buying simple and seamless. In-app checkout feature was already live within Instagram for select advertisers in the US region, and now with the same feature made live on Facebook, clearly the company’s efforts are towards expanding in-app purchasing capabilities for its user-base. Simultaneously, this will also provide more advertisers to build a flawless user-friendly shopping experience on the Facebook family-apps platforms.
According to Facebook, this new ad feature has been granted to a selected few Facebook advertisers in the US region who can take the early bird advantage of the new feature.
In addition to this, Facebook is also testing another new kind of ad feature on the Instagram platform which will allow advertisers to turn the organic shopping posts to an ad through Facebook Ads Manager.
“Businesses have found success with shopping posts and will be able to reach new targeted audiences in a way that’s familiar to people” – Official spokesperson of Facebook. He also confirmed that during the next couple of months’ time, Facebook will be testing these new ads formats and also planning to make available the in-app checkout option to more advertisers from different regions.
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